StrategyConceptual
Should we expand into Poland?
A market-entry question that looks like research but turns on a single number nobody has yet: what a customer costs to acquire.
Pilot first
Worked examples.
See how a broad question is reframed, what evidence matters, and what action could follow.
These conceptual examples illustrate the intended method. They are not customer results or output from a working RAZOOM system.
Worked examples
- AnalysisConceptual
Why did churn rise after our price change?
An apparently obvious cause-and-effect question where the obvious answer may be wrong — and the data can tell the difference.
Wrong question - EngineeringConceptual
Will our platform survive launch day?
A capacity question that is usually answered with intuition and a load test — when a queueing model would show where it breaks.
Decision depends on X - InvestmentConceptual
Is this acquisition worth the asking price?
A valuation that looks reasonable on the base case and rests on two assumptions nobody has tested.
Conditional answer
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